For this project, my group was tasked with choosing an existing food packaging brand with three different SKUs and giving it a full refresh. We chose Annie’s Bunny Grahams.

 

Our main goal was to reimagine the packaging to better appeal to Annie’s primary audience: little kids. We wanted to bring a sense of fun, uniqueness, and collectibility to the brand, so we redesigned each flavor as a different “bunny house.”

 

The idea was to encourage kids to collect all the boxes (and, let’s be real, to get parents to buy as many as possible). Each box includes a collectible keychain and fun activities on the back, making snack time more interactive and imaginative.

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(Illustrations made by me)

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Programs Used

Illustrator, Photoshop, Clip Studio Paint.​

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​(Team College Project)

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Members: Kiki Montero (me!), Alana Wong and Jessica Au.