This brand refresh serves as a brand manual for The Pokémon Company, where I aimed to reimagine the brand with a more youthful, bold, and fun identity. Through a redesigned logo, updated visual elements, and refreshed tone of voice, the goal was to modernize Pokémon while still honoring its nostalgic roots, creating a look and feel that resonates with both longtime fans and a new generation of players.

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Programs Used

Photoshop, Illustrator, InDesign

​(Individual College Project)